Monday, May 12, 2008

My Morning Jacket Prepare for World Domination

Now I know I'm biased in writing this but being one of the bigger fans of MMJ I can't help but spread the gospel of Jim James. The Jacket played SNL this week in, what is my opinion, a long overdue fashion. In an age of pre-fabricated corporate mainstream music (see all local Rock Radio stations) there are very few bands who not only stay true to themselves but also stay true to their influences. Less often do we see bands pushing themselves to broaden their sound in search of a higher musical evolution, but instead, just pushing out more pop songs for the sake of album sales. We "indie rockers" have major beef with the music industry as a whole and always will. Falling record sales and even faster falling profits are taking major labels off their high horses and forcing them to come up with new and inventive ways to get people back to listening again. I have to give credit to SNL for keeping their ear to the ground and not just being a part of what I consider payola from the labels. This season alone we saw Spoon, Wilco, and MMJ which leads me to believe that they are actually paying attention to what the kids are listening to and not just taking the money to push another Godsmack or Creed on us.

Evil Urges drops in June and when it does it probably won't break the top 10. People won't be standing in line outside Virgin Megastore to pick it up but rather the ones who have grown with the band will silently rejoice in one of the best records from this decade. This record isn't the "new lynyrd skynyrd" that people have been labeling the jacket since Tennesse Fire. Instead this is an eclectic record that blends the bands entire catalogue into one monumental sonic masterpiece. I'm not saying that this is going to save rock n roll but it's just good to know that there are still people out there who are trying. In case you missed it:

2 comments:

Aaron said...

They were really good on SNL, but did you noticed how they ended each song in some weird pose. It was like really awful performance art or something.

It was a pretty good SNL episode as well.

Magic.

CCBenForAmerica said...

I didn't know Barry Gibbs had a 12 string guitar player. That breakdown was sick!